THIS AD:
Future Retard
A webcomic with class. Yeah, class.
----------------

OUTPERFORMED:
Future Retard
A webcomic with class. You'll either get it or you won't.
----------------

 

 

THIS AD:
Cavortin' Bastard
Crackin' down on crackers, rednecks, spooks and The Man.
----------------

OUTPERFORMED:
That Cavortin' Bastard
Cracking down on crackers, rednecks, Swayzes and The Man.
----------------

 Why are we placing
ads on NA!P?


Basically, we've finally figured out a way to place ads on our site without pissing everyone off. Who's everyone?

The audience and the advertiser.

NA!P is a long-term project, and at some point, we need to make some kind of money. This is the first real attempt to get it.

But because this is a long-term project, we need to advertise in a manner that doesn't mess with our readers' enjoyment of the site.

But we need to advertise in a way that provides value to the advertiser.

Enter Adfarm.org.

Ads served by Adfarm.org don't blink, don't flash and don't otherwise destroy the page they're hosted on, which always pisses off readers. But they stand out, grab traffic and spread the word effectively, which always pleases the advertiser.

We think that's a happy medium.

TARGET YOUR AD
The Internet is not, inherently, an advertising medium, despite Yahoo's best efforts. For your ad to work on the Web, it needs to target an interested audience.

Before you advertise anywhere on the Internet, make sure the ad is relevant to the reader. Selling tomato seeds? You Grow Girl is where you need to be. Spreading the word about your new flash-animation site featuring sock-puppet executions? NA!P is your man.

Where did we place our "Future Retard" ad? It's a comic, so we tried out Diesel Sweeties. It's less than PC, so we also advertised on Cruel.

Both worked. The readers of those sites are naturally interested in a "webcomic" about a "retard" -- as we knew they would be. (The ad got zero clicks from You Grow Girl).

The question you have to answer is: Where does my ad belong?

Lesson #2:
RIGHT STRONG COPY
  GO BACK | CREATE YOUR AD  
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